New Layer
A campaign made for all-nighters, after-parties, and spontaneous getaways.
Intro
Passport stamps became the creative anchor—circular marks that accumulate meaning through repetition and wear. I translated this into a custom graphic by repeating Fight the Fade in rotation around the Urban Decay logo, creating a stamp that is clean and impactful. The form suggests motion, durability, and return—ideas closely tied to All Nighter’s staying power.
URBAN DECAY · US CAMPAIGN
FIGHT THE FADE
CONCEPT
ONSITE BANNER
Fight the Fade began as influencer collateral and evolved into a full 360 campaign for Urban Decay’s All Nighter Setting Spray. The brief centered on creating branded pieces influencers could wear and travel with—items designed to move through real life, not just content.
Social Posts
New Layer
Influencer kit
WILD POSTINGS
