New Layer
SHADE: CITY OF ANGELS
SOCIAL GIFS
URBAN DECAY–LIP GLAZE OIL
Glaze on
2025 CAMPAIGN LAUNCH
TMALL SHADE PDP
HOMEPAGE BANNERS
As Senior Digital Designer, I led the design of all site and marketing collateral for Urban Decay’s Lip Glaze Oil launch. A bold 2025 activation introducing a high-shine, hydrating lip oil stain in 7 vibrant shades. Centered around the playful and empowering message “Glaze On,” the campaign emphasized 8-hour wear, all-day comfort, and glazy shine.
In addition to crafting the digital experience, I provided creative direction on imagery applications and guidelines to ensure cohesive storytelling across the brand’s visual touchpoints. The result was a dynamic, on-brand campaign that elevated the product’s unique benefits while driving engagement across Urban Decay’s digital platforms.
