New Layer
New Layer
URBAN DECAY — US & China
Turn up the sparkle
PDP ABOVE THE FOLD
For the launch of four new shades of Moondust, one of Urban Decay’s most-loved products, I helped shape how the campaign’s creative direction came to life across digital channels. Elevated, product-centered imagery highlighted Moondust’s signature sparkle while giving each new shade a distinct presence.
Partnering with cross-functional teams, I translated that direction into a cohesive launch experience across site banners, PDP content, emails, and TMALL banners. I tailored the composition and visual hierarchy to each placement, balancing product storytelling with a clear focus on the new shades. Selected work is shown below.
TEASER BANNER
LAUNCH BANNER
CRM
TMALL
TEASER
LAUNCH
VTO MODULE
